Sizes and positions
Ad dimensions & file-sizes:
- Leaderboard: 728x90 (40k) * Printer friendly!
- Skyscraper: 160x600 (40k) * Printer friendly!
- Rectangle: 180x150 (25k)
- Column Right (top)
- Column Right (bottom)
- Button (column left): 160x66 (20k)
- Text ad: 50-words excluding URL
All measurements are in pixels.
* Printer-friendly ads will print-out if the option has not been disabled on a users' computer. Click: File > Page preview, in your browser to visualise how pages are reproduced.
Image creatives
- Image adverts must be supplied with the URL to the landing page you want readers to visit on your website when clicked. The link must be active when submitted for inclusion.
- Advertising typography and layout must not simulate the editorial format of ePerformance News or otherwise mislead readers.
- If the background to your advert is white, it must have a dark one-pixel border.
- File size limits are listed in brackets below.
Accepted formats: GIF, JPG, PNG. We do not currently accomodate Flash files because of the wide variety of email clients.
Animated .gifs must stop looping after three rotations.
Image hosting and tracking
Images are hosted and served from this website.
We currently do not offer a facility for viewing your own click-through rates or ad impressions. This is something we hope to implement in the very near future but in the meantime, we recommend you monitor your own website traffic statistics.
Text ads
Text ads appear between articles in the following format
Text ad (50 words) text ad (50 words) text ad (50 words) text ad (50 words)
Text ad example
PROTECT THE AIR YOU BREATHE!
British Heart Foundation: 2007 Report Calls On Parliament To Stop Siding With Corporate Polluters. Find out if you are breathing dirty air by entering your postcode on the ALA site.
http:/ /www.your-domain.com/landing-page
Tips
We would always recommend you direct visitors to a specific landing page on your website which targets your promotional message. This may sound obvious but still, many ignore this basic advice and instead dump visitors onto home pages - people do not click around for long before giving up.
More importantly, for you, landing pages enable you to track and tweak the performance of your campaigns - difficult to do if your driving traffic to your main home page.
Place your best promotional message on your landing page together with a prominent call-to-action, whatever that might be for you, and monitor each step in the chain.
Measure and tweak
If people are clicking your ads but not responding to your call-to-action, tweak your content - maybe change your main headline, swap an image or even change a colour. Don't change too many elements, though, else you might unknowingly trash something that works.
If people are not clicking-through, scrutinise your ad, and tweak similar to above.
Have a system that deals with the responses your call-to-action generates - record, measure and tweak if necessary.
The internet affords fantastic granularity of detail, unsurpassed by traditional media, making it possible to measure just about every single step in the conversion process, down to the pixel... and sometimes it does come down to the seemingly insignificant things too.
